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HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent .
Updated Tuesday May 22, 8.36am: Those of us (and there are a lot of us), waiting .
used to work for Saint Laurent and now creates the Dior Homme. collections," .When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion. What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its truth, purity and essence — and taking it into a new era" while "respecting the original principles and ideals." As we approach Hedi Slimane's debut show for Saint Laurent, we spoke to some branding experts to try to better understand why everyone reacted so strongly to his branding changes. Last month, Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent's ready-to-wear line to Saint Laurent Paris. Now, the first images of the rebranding have emerged online.
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There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Yves Saint Laurent Inside Out: A Creative Universe Revealed was recently published by Thams & Hudson, featuring photos by Carlos Munoz-Yague, with an introduction by Philippe Garner. The book .After endless nights of attempting to re-create YSL’s luxurious image and fashionable influence, CEO Pierre Berge and Slimane, finally decided to change the name of the label to match the principles that the 1966 “Rive Gauche” RTW collection brought to the brand.
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Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent‘s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online.Despite Slimane previously working with the house, there was controversy following his appointment, particularly after the house announced their ready-to-wear line would be rebranded "Saint Laurent" (dropping "Yves" from its name). [23] "
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its truth, purity and essence — and taking it into a new era" while "respecting the original principles and ideals." As we approach Hedi Slimane's debut show for Saint Laurent, we spoke to some branding experts to try to better understand why everyone reacted so strongly to his branding changes. Last month, Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent's ready-to-wear line to Saint Laurent Paris. Now, the first images of the rebranding have emerged online.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Yves Saint Laurent Inside Out: A Creative Universe Revealed was recently published by Thams & Hudson, featuring photos by Carlos Munoz-Yague, with an introduction by Philippe Garner. The book .After endless nights of attempting to re-create YSL’s luxurious image and fashionable influence, CEO Pierre Berge and Slimane, finally decided to change the name of the label to match the principles that the 1966 “Rive Gauche” RTW collection brought to the brand.
Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent‘s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online.
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